We’ve all heard the phrase: "It takes money to make money." But the real game-changers—the ones who scale fast and dominate the market—aren’t using their own money. They’re using OPM (Other People’s Money). If you’re in real estate, investing, or entrepreneurship, mastering OPM is the difference between staying small and building an empire. Here’s how to do it right.
Money isn’t the bottleneck—your mindset is. When you use OPM, you remove capital constraints and focus on executing deals. More deals = faster scaling.
Your cash should be your last resort. Whether it’s for emergencies, future investments, or opportunities you haven’t even considered yet, keeping your own money liquid gives you flexibility.
When you use OPM, your return on investment skyrockets. Why? Because if you put little to none of your own money into a deal, the percentage of return based on your cash invested is massive. It’s the same reason banks and hedge funds rarely risk their own capital.
Using strategic funding ensures your margins stay intact, allowing you to scale without sacrificing profitability.
Private lenders are individuals or groups who provide capital to real estate investors, typically in exchange for higher returns than they would get from traditional investment vehicles. Unlike banks, private lenders offer flexibility, faster approvals, and less stringent credit requirements. These lenders often fund deals based on the asset’s value rather than the borrower’s financial history. They can be friends, family, other investors, or professional lenders seeking passive income. Successful investors build strong relationships with private lenders to create reliable funding sources for future deals.
Hard money lenders are private lending institutions or individuals that specialize in short-term, asset-based loans for real estate transactions. Unlike traditional banks, they focus on the value of the property rather than the borrower’s creditworthiness. These loans typically come with higher interest rates and fees but offer quick funding, often within days. Hard money lenders are ideal for fix-and-flip projects, auction purchases, or investors who need immediate capital without going through the red tape of traditional financing. They can be a powerful tool if your deal has enough profit margin to absorb the costs.
Transactional funding is a short-term loan used by real estate wholesalers to facilitate double closings without using their own money. The lender provides 100% of the purchase price, allowing the investor to buy a property and immediately resell it to an end buyer—often on the same day. This type of funding is ideal when assignment contracts aren’t allowed or when sellers require a direct purchase. Because the lender’s capital is only tied up for a few hours or days, transactional funding fees are usually lower than hard money loans, making it a strategic tool for wholesalers looking to scale without using their own funds.
Seller financing allows buyers to purchase a property directly from the seller without going through a bank or traditional lender. Instead of paying the full purchase price upfront, the buyer and seller agree on a structured payment plan where the seller finances part or all of the purchase. This approach benefits both parties: buyers gain access to flexible financing, often with lower qualification requirements, while sellers can earn interest on the loan and attract more potential buyers.
For investors, seller financing can be a powerful tool to acquire properties with minimal out-of-pocket expenses. Negotiating favorable terms—such as low or no down payment, interest-only payments, or balloon structures—can maximize cash flow while leveraging OPM to control assets.
A business line of credit (LOC) is a flexible funding source that allows investors to access capital when needed, up to a pre-approved limit. Unlike traditional loans, which provide a lump sum, a line of credit lets you withdraw funds as necessary, paying interest only on what you use. Business LOCs are ideal for covering short-term financing gaps, funding renovations, or seizing investment opportunities without depleting cash reserves.
A Home Equity Line of Credit (HELOC) works similarly but is secured by real estate you already own. By tapping into the equity of your primary residence or investment property, you can access capital at relatively low interest rates. HELOCs are useful for down payments, funding repairs, or covering holding costs, but they should be used strategically to avoid overleveraging personal assets.
Never take money without a rock-solid strategy for how you’ll pay it back. Interest doesn’t wait for you to figure things out.
Risk isn’t in borrowing money—it’s in not knowing your numbers. If you don’t have accurate projections, you’re gambling, not investing.
Money moves fast in the investing world. If you burn a lender or default, word spreads. Integrity is your currency—protect it at all costs.
The best investors don’t hold all the risk. They structure deals where they control assets without taking on the full liability. Be smart about contracts, partnerships, and funding terms.
Each state, county, and title company has its own set of rules. Stay compliant to avoid costly delays or legal issues.
If your end buyer is using financing, structure the deal to satisfy their lender’s requirements. Missteps can kill a deal at the last minute.
Sellers, buyers, and title companies prefer working with investors who execute smooth transactions. Establish credibility, and future deals will flow more easily.
Using OPM isn’t about taking on reckless debt—it’s about playing the game at a higher level. If you’re serious about scaling your investments, start leveraging OPM like the pros do.
Your lack of capital isn’t the problem—your lack of strategy is.
Fix that, and you’ll never struggle with funding again.